Why engagement is a necessity

Engaging with your LinkedIn community is not optional, if you want to grow your presence!

As with fitness, most people WAY overestimate how well they’re doing.

When we review their data in Aware, it’s clear that they’re actually doing 2-5 comments per day (way way too low!)

They’re basically
→ showing up in the town square
→ shouting something
→ and walking away

That doesn’t work. Lots of people do that… and then those same people complain that their posts never take off, and they fail to get consistent traction on LinkedIn.

If you want to grow your community quickly, you need to think about increasing that number to at least 25-50 comments per day.

Inbound vs Outbound

You can do this by engaging with inbound comments on your own posts. But if you’re not getting enough inbound engagement, fill the gap with outbound engagement on OTHER peoples’ posts.

Why? People you’ve engaged with in comments and DMs are also much more likely to see your own content. Think about each comment as a “micro post”, with its own impact, its own presence in the feed, its own chance to make an impression on the right people.

Two Tips:

  1. Don’t do this to fool the algorithm. Pure volume and automation will have the OPPOSITE effect. Learn to comment quickly so it doesn’t consume your whole day, but do be genuine and authentic. It’s about community building.

  2. You really need a way of keeping track of how much engagement you’re doing consistently. You can use LinkedIn analytics for this, or you can use something like Aware.

Without a tracking system, you’re vulnerable to getting “lost in the scroll” and ending up wasting hours as a mindless consumer of content rather than a focused, diligent PRODUCER of content and engagement.

Producing more than you consume is a quick way to build anything… influence, career, wealth, friendship, etc. Lean into it!