Who it's for (individuals, teams, social sellers)

Let’s break down the use case for each type of Aware subscriber.

Individuals

This refers to solopreneurs, creators, founders, consultants, and others that use LinkedIn to grow their business. If you fall into this category, most likely you need a tool to help you “Get LinkedIn Done” every day, but easier and faster and more targeted. You probably have some success on LinkedIn already with creating content, engaging with others, and analyzing your performance — but you want to systematize that, and you’ve realized a tool to manage it all would make your life easier.

Most common existing solution: another LinkedIn tool, bookmarks bar tabs, spreadsheets, nothing

Small Teams

This is similar to the Individual use case but starting to involve more people. Maybe the Founder & CEO of a small company started using Aware, and now she’s brought her executive assistant, her top sales rep, her marketing manager, and her sales ops manager into it, too. The company can now work as a team to engage on behalf of the CEO, sales, and marketing; sales ops can control the CRM integration and lead reporting side of things; and marketing can contribute to the content creation and engagement workflow. Sales can follow up with leads generated by the CEO’s content, by easily filtering the Top Engagers section for the titles that matter to them.

Agencies

This includes consultants and anyone whose service involves “managing LinkedIn for others, as a service”. The actual thing you’re doing for your clients, aka the Scope of Work, is similar to the Individual or Small Team use case, but you’re doing it for them, instead of the client doing it themselves.

So, while agencies benefit from all of the great tools and utilities that Aware provides for managing LinkedIn presence, there’s also a need for agency-specific tools: like the ability to fine-tune an AI model on each client’s writing style (so you can sound like them), an easy toggle between different client accounts without having to log in and out and without needing to access your client’s LinkedIn profile itself, not to mention special wholesale pricing and other partner opportunities only available to agency partners.

Corporations

The corporate use case is similar to that of the Small Team, but involving many more people. Typically, we hear from either the marketing manager in charge of social media, or the employee advocacy or employer brand program manager, or someone else who has been empowered to handle this corporate initiative. And that initiative is: “We need to build an authentic LinkedIn presence that includes, but goes beyond, the company’s brand page posts!” But then they look at the requirements for managing a program like that, and it involves either a huge manual data collection effort and/or asking their team members to export CSVs for them every week or month or so, and the massive reporting task quickly looks unworkable.

So they turn to Aware, and we make it easy: after installation, they have a dashboard they can refer to, that shows both individual and aggregate performance across their company, on a personal LinkedIn profile level. It’s easy to manage new and departing program members, and there’s effectively no additional time spent gathering data, because you just go into the Aware dashboard and download what you need. Many program managers just copy and paste the dashboard screenshot of Aware, into their reporting package. Plus, corporates have the ability to purchase from us in an enterprise-friendly way: with an invoicing system that works for their PO process, annual renewals, access to customer success resources, and other special touches that you’re used to getting!