The art of LinkedIn commenting

To be great at LinkedIn commenting, you need:

Practice, intention, and a willingness to be vulnerable.

Here’s how to do it right:

1. Be genuine.

If you’re not feeling what the person said, don’t force it. But if you ARE feeling it, let that show in your comment. Enthusiasm is contagious.

2. Say something that adds to the conversation.

→ “Great post!” is nice, but it doesn’t really help anyone. If you agree with the author, say WHY you agree. If you disagree, say why (politely). If you’re reminded of something, share it. If you have a question, ask it.

3. Use humor if it comes naturally to you.

→ Some of the best LinkedIn commenters are also some of the funniest people around. But don’t try to be funny if it’s not your style, because it will come off as inauthentic.

4. Let your comment show your relationship with the person.

→ This is a small but powerful way to make your comment feel more personal. If I am actually legit friends with them, I don't have to say "HEY WORLD, WE'RE BUDDIES" but I can write in such a way that makes our friendship clear. Lets my network know that the OP is trustworthy, and vice versa.

5. Don’t be afraid to be a little vulnerable.

→ If a post really strikes a chord with you, share a bit of your story in response. This is how you build real connections with people.

6. Comment to be part of a community, not just to get engagement on your own posts.

→ The best LinkedIn users are the ones who don’t count how many likes their comments get. They’re just happy to contribute.

If you can do these things, you’ll be well on your way to becoming a master commenter.

And that’s a huge part of the game on LinkedIn.