Most Engaged

The Most Engaged report doesn’t necessarily show you ‘leads’, since that indicates actual interest in your product. But it does show you the people who are engaging with you and/or that you’re engaging with. These people, if they are qualified to be a customer of yours, are much likelier to be leads than some random profile that you haven’t interacted with at all.

The Aware Most Engaged report

The Strategy:

• Look for people with certain keywords in their headline that are meaningful to you

• If you haven’t engaged with them but they’ve engaged with you, add them to a list of your own and connect with them if they’re relevant

• If you’ve engaged with them a few times and they haven’t engaged back, connect with them since you might be more familiar to them

• If they’re not relevant, Suppress them

We often hear Aware users looking for prospects with certain titles, or sometimes they’re following a routine such as: “Engage with them 3x outbound, then send a Connect”, and they use the Most Engaged report to manage that cadence