How often do feeds update?

We get often get questions like the following:

  • "How often does it refresh the data from LinkedIn when looking at lists? I’m seeing that posts exist on LinkedIn natively, but not always in the platform."

  • "My curated feed is showing posts from 1-2 hours ago as the most recent, does it take some time to populate?"

It’s important to state that Aware doesn't have a real-time LinkedIn feed. Simply put, there's a finite amount that we can ping LinkedIn!

We fetch a wide array of incoming engagements for you in your early morning and late afternoon, and then throughout the day we fetch more recent data on an hourly basis.

Next, we also put together a strategy video talking about why this probably shouldn't be a big deal for you, and why trying to be "first" or "real time" on LinkedIn is not a great idea:

YouTube

That being said...

Here are some things to note as you consider this limitation:

  1. Use Aware for 'block commenting' for 15 mins in the morning. The intended use of Aware is for you to get more, and more targeted, engagement done in 80% less time than it would take you to do on LinkedIn directly. So, consider starting your day with writing 20-50 comments in Aware, and then using LinkedIn natively for one off commenting later in the day.
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  2. Do You Need Real Time Data? In the way I think about social selling: the post author is going to get a notification of your comment if you engage with them, and commenting on their post 6 hours after it's up vs 2 hours after it's up is actually going to make your comment stand out! While there's some instrumental value in being "first to comment", it's also a tad desperate to always be hyper-available when commenting on people's posts immediately when they're published. I'm a busy guy, and you usually won't find me trying to be 'first'. This goes for the several years I spent social selling long before I co-founded Aware: I just don't have time to be on LinkedIn all the darn time.
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  3. Use Curated Feeds to Broaden Your Reach. These lists will be updated more frequently. So, if you're trying to do a certain amount of targeted commenting, using the Influencer lists and then selecting a particular dropdown is a great way to do that!
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