Analyzing Post Performance

How to use the performance analytics and metrics for your content and profile

First, go to the Analyze section:

The Analyze section to review content performance and profile metrics

Then, select which team members you want to analyze:

The Audience tab tells you analytics about your Followers:

Whereas the Performance tab is where you explore your own and your team's performance.

First, choose a date range:

The "Overview" charts aggregate all of your selected team members into each graph:

Whereas the Team breakdown shows you a different bar for each person, including the prior (comparison) period:

In the Content section, you can analyze each post in a table, and use keywords to filter the table as you like:

Note that you can use the download button at the top to get a CSV of all of this data. You can also sort the table by any of the columns by clicking on the header.

If you prefer to watch a video, we have a tutorial here on our analytics features!

What Dates Are Used For Reactions and Impressions?

Some metrics such as post views/impressions and reactions, are based on the date of the Post itself, since we don't get timestamps on those events. So when you hover over those charts, you'll see jumps that should correlate with days of posts, rather than the date when the individual Reaction took place.